Before diving into creating shoppable videos, establish clear goals for your off-site marketing campaign. Determine what you aim to achieve, whether it's driving sales, increasing brand awareness, or engaging with your audience.
Utilize Multiple Channels
Take advantage of various channels to distribute your shoppable videos and reach a wider audience:
Links - Share shoppable videos as links anywhere online.
SMS - Use shoppable videos in your SMS or Whatsapp messages.
Email - Add shoppable videos to your email marketing campaigns.
Embed - Monetize shoppable videos on any websites outside your Shopify store.
QR code - Upsell with shoppable video playlists with QR codes on packaging.
By creating immersive marketing campaigns with shoppable videos you are also able to:
Track your campaign performance.
See direct revenue attribution.
Generate GIFs or custom thumbnails automatically.
Integrate with the tools you use: Klaviyo, Omnisend, Mailchimp, Attentive, etc.
Create visually appealing videos that showcase your products in action. Incorporate storytelling elements to captivate your audience and make the shopping experience seamless and enjoyable.
Utilize QR codes with embedded shoppable videos to facilitate seamless shopping experiences both online and offline. Place QR codes on product packaging, marketing materials, or promotional items to drive traffic and boost sales.
Continuously Iterate and Improve
Regularly analyze the results of your off-site marketing campaigns and identify areas for improvement. Experiment with different video formats, messaging strategies, and distribution channels to optimize performance and achieve your business objectives.
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