Interactive, Shoppable videos for off-site marketing campaigns

With off-site video, you can create immersive shoppable video campaigns that can be shared anywhere outside your Shopify store.

With the Shoppable Video Marketing feature, you can sell with shoppable videos anywhere outside your Shopify store:

  • Links - Share shoppable videos as links anywhere online.
  • SMS - Use shoppable videos in your SMS or Whatsapp messages.
  • Email - Add shoppable videos to your email marketing campaigns.
  • Embed - Monetize shoppable videos on any websites outside your Shopify store.
  • QR code - Upsell with shoppable video playlists with QR codes on packaging.

By creating immersive marketing campaigns with shoppable videos you are also able to:

  • Track your campaign performance.
  • See direct revenue attribution.
  • Generate GIFs or custom thumbnails automatically.
  • Integrate with the tools you use: Klaviyo, Omnisend, Mailchimp, Attentive, etc. 

How to create your first off-site campaign: 👇

  1. Navigate to the Off-site video section and click on New Campaign.

    Screenshot 2022-09-28 at 16.19.41

  2. Name your new campaign and click the Add Campaign button. 

    Screenshot 2022-09-28 at 16.22.22

  3. In the Playlist tab, create a playlist of shoppable videos that you can share anywhere by selecting the videos you want to add. 

    Screenshot 2022-09-28 at 16.28.09

  4. By navigating to the Thumbnail tab, a GIF will automatically be generated. 
    Here, you can also upload your own thumbnails and customize the play button visible when the videos are embedded on 3rd party websites. 

    Screenshot 2022-09-28 at 16.40.30

  5. In the Player tab, you can customize the look and feel of your campaign and its behavior:

     👉 Style - these settings apply to all call-to-action buttons in the video player (add to cart, links, gifts, coupons, etc.).
    👉 Buy button - here, you can set up the buy button behavior and shoppers' journey.
    👉 Product details - customize how product details are being displayed, product stock info, shipping info, etc. 
    👉 Subscription - connect to your subscription platform to activate subscription payments for shoppable videos.
    👉 Settings - choose to mute the sound when the video starts (optional). 

    Screenshot 2022-09-28 at 16.47.24

  6. In the Performance tab, you can see how your campaign is performing. Videowise uses pixel tracking in order to track your campaign performance. Follow the instructions below to install pixel tracking on your checkout page:

    Screenshot 2022-09-28 at 17.04.26
  7. Ready to publish?
    Share your shoppable video campaign however you want to:
Screenshot 2022-10-03 at 15.44.12
  • Link
Share shoppable videos as a link, anywhere on your social channels, and build relationships with your customers, in real-time.

  • Email
Add shoppable videos to your email marketing campaigns to improve CTR and conversion rates.

HubSpot Video


  • SMS
    Use shoppable videos in your SMS or Whatsapp marketing to connect with prospects and customers in a new way. 

  • Embed
    Embed shoppable videos on 3rd party websites as easy as embedding a YouTube video.

  • QR code
    Download the QR code and include it in packages so you can do upsell with it.



If you have any questions, you can reach out to our support team by chat or email.

We're here for you! ✌️