Before diving into creating shoppable videos, establish clear goals for your off-site marketing campaign. Determine what you aim to achieve, whether it's driving sales, increasing brand awareness, or engaging with your audience.
Utilize Multiple Channels
Take advantage of various channels to distribute your shoppable videos and reach a wider audience:
Links - Share shoppable videos as links anywhere online.
SMS - Use shoppable videos in your SMS or Whatsapp messages.
Email - Add shoppable videos to your email marketing campaigns.
Embed - Monetize shoppable videos on any websites outside your Shopify store.
QR code - Upsell with shoppable video playlists with QR codes on packaging.
By creating immersive marketing campaigns with shoppable videos you are also able to:
Track your campaign performance.
See direct revenue attribution.
Generate GIFs or custom thumbnails automatically.
Integrate with the tools you use: Klaviyo, Omnisend, Mailchimp, Attentive, etc.
How to create your first off-site campaign: 👇
1. Navigate to the Publish section > Off site campaigns > click on New Campaign
2. Name your new campaign and click the Add Campaign button.
3. In the Playlist tab, create a playlist of shoppable videos that you can share anywhere.
4. Select your videos from three distinct categories in your library and click 'Add videos'.
💡Youtube videos can’t be used in off-site video campaigns.
Create visually appealing videos that showcase your products in action. Incorporate storytelling elements to captivate your audience and make the shopping experience seamless and enjoyable.
5. By navigating to the Thumbnail tab, a GIF will automatically be generated or you can upload an eye-catching thumbnail from your computer. Following this, you can proceed to further customize the thumbnail section according to your preferences.
6. In the Player tab, you can customize the player to align with your brand identity and enhance user experience.
7. In the Performance tab, you can see how your campaign is performing. Videowise uses pixel tracking in order to track your campaign performance.
Follow the instructions below to install the pixel tracking on your Shopify checkout page:
Install tracking pixels on your website or checkout page to monitor user interactions, track conversions, and attribute revenue back to your marketing efforts.
8. In the Settings tab, input campaign details like name, URL, brief description, and addtracking info for Google Analytics, Facebook, and TikTok pixel.
9. Ready to publish?
Utilize QR codes with embedded shoppable videos to facilitate seamless shopping experiences both online and offline. Place QR codes on product packaging, marketing materials, or promotional items to drive traffic and boost sales.
Continuously Iterate and Improve
Regularly analyze the results of your off-site marketing campaigns and identify areas for improvement. Experiment with different video formats, messaging strategies, and distribution channels to optimize performance and achieve your business objectives.
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