Our collection of the most important enhancements you can make on your video content strategy.
Optimize your uploaded videos
Compress your video content before uploading to help it load faster. Two of the most popular free applications for video compression are Freemake (easy to use) and Handbrake (providing more configuration options).
Keep it short
Videos under two minutes get the most engagement: 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
Adapt your video content
85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)
Use custom thumbnails
This is the very first thing shoppers will see, so you want to make it look really great and clickable. It also helps with your SEO: pick a keyword relevant to your business and include it within the file name.
Keep it diverse
Start with displaying multiple types of videos: explainers, product demos, unboxing, how-tos, testimonials, etc. According to HubSpot, 85% of consumers want to see more video content from brands, and 52% of marketers say video is the type of content with the best ROI.
Run A/B testing
Regularly check your Reports section in the app and adapt your video content to your audience's preferences. VideoWise provides you with the most complex video analytics on e-commerce; with this data, you can always know when your videos are working for you or not, and you can optimize the content that you put on your site. Don't just put things blindly; always make data-driven decisions.
If there is one thing that we leave you with – test, optimize, and test some more. Video marketing is a craft like any other, and it’s important that you understand what works for your audience and what doesn’t.
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