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How to create an In-video form
How to create an In-video form

Use in-video forms to generate leads and grow your contacts list.

Written by Videowise Support
Updated over a week ago

How to create an in-video form?

Step 1. Navigate to Widgets tab → Click on New widget Interactive video widget category → Choose In-video form

Step 2. Enter your In-video form name → Click Continue

Step 3. Add a video to your form


Step 4. The Content tab includes the Heading text section, Fields, Button details, Privacy disclaimer, Thank you step.

  • In the Heading text section, you can add up to 2 text lines.

  • In the Fields section, you can add different fields that you want to include in the form

  • Submit button name

  • In the privacy disclaimer section, it is mandatory to add the disclaimer text, link text and link.

  • Thank you section provides 2 options: to display a thank you message or redirect to another page.

Don't forget to click "Save" after you've applied your changes.

Display rules

Step 5. Before publishing your in-video form, you have to set up rules for it.

Learn how to set up different rules to determine where to show or hide your widget on your website.

Widget design

Step 6: Customize the widget design 👇

Learn how to customize the widget design for video popup

Form design

Step 7. It's time to customize your Form design.

You have 2 options:

If you want to ☑ enable global styles, it’s going to reset the styling settings to the actual store styles. Click on Use Global Styles.

If you ☐ disable global store style settings, you will manually add the style for each Question line, Answers, and Background gradient.

  • Text line style: Simple or Advanced

→ style: simple. Manually add text size, text align, text style, text color for every text line.

→ style: advanced. You can style the text with an advanced mode ( put a CSS class from your own site and the text it’s going match that CSS class.)

Selected input color → style the highlight color of your form.

Submit button

→ edit text color, text style, size, button color, radius, border

Background gradient

If ☑ enabled, you can add a gradient color that helps in drawing the user's attention to the Lead Capture Form's elements.

Thank you message: customize the message that will show up at the end

Don't forget to click "Done" after you've applied your changes.

​Install widget

Step 8. Install the in-video form on your website👇

No embedding is necessary for this type of widget. All you need to do is click on "Publish widget".


Click on Form → Form results

You can track the performance of the lead capture form with a dedicated report that focuses on:

  • Click through rate = the percentage of users who click on the form within the video compared to the total number of users who engaged with the video.

  • Impressions = the total number of times the form has been viewed or displayed to viewers, regardless of whether they actually interacted with it or not.

  • Total clicks = the total number of times users have actively clicked on the form.

Click " Export" to download the data into a CSV file and access the lead contacts you have received.

Didn't find what you were looking for?

Contact your CSM or get in touch with our support team in chat or by email.

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