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How to create interactive, shoppable videos for off-site marketing campaigns
How to create interactive, shoppable videos for off-site marketing campaigns

With off-site video, you can create immersive shoppable video campaigns that can be shared anywhere outside your Shopify store.

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Written by Videowise Support
Updated over 5 months ago

With the Shoppable Video Marketing feature, you can sell with shoppable videos anywhere outside your Shopify store:

  • Links - Share shoppable videos as links anywhere online.

  • SMS - Use shoppable videos in your SMS or Whatsapp messages.

  • Email - Add shoppable videos to your email marketing campaigns.

  • Embed - Monetize shoppable videos on any websites outside your Shopify store.

  • QR code - Upsell with shoppable video playlists with QR codes on packaging.

By creating immersive marketing campaigns with shoppable videos you are also able to:

  • Track your campaign performance.

  • See direct revenue attribution.

  • Generate GIFs or custom thumbnails automatically.

  • Integrate with the tools you use: Klaviyo, Omnisend, Mailchimp, Attentive, etc.

How to create your first off-site campaign: πŸ‘‡

Step 1. Navigate to the Offsite section β†’ click on New Campaign
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Step 2. Name your new campaign β†’ click the Add Campaign button.

Step 3. In the Playlist tab, create a playlist of shoppable videos that you can share anywhere.


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​Step 4. Select your videos from 3 distinct categories in your library β†’ click 'Add videos'.
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πŸ’‘Youtube videos can’t be used in off-site video campaigns.

5. By navigating to the Thumbnail tab, a GIF will automatically be generated. Following this, you can proceed to further customize the thumbnail section according to your preferences.

6. In the Player tab, you can customize the look and feel of your campaign and its behavior.
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7. In the Performance tab, you can see how your campaign is performing. Videowise uses pixel tracking in order to track your campaign performance.

Follow the instructions below to install the pixel tracking on your Shopify checkout page:


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8. In the Settings tab, input campaign details like name, URL, brief description, and addtracking info for Google Analytics, Facebook, and TikTok pixel.

9. Ready to publish?

πŸ’‘ Here's a useful tip: use QR codes with embedded shoppable videos for effective upselling, boosting sales and maximizing your marketing ROI.

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