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What is Video Conversion

Discover how conversion rates steer the course, revealing the proportion of site visitors who transition into valuable leads or customers.

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Written by Videowise Support
Updated over 9 months ago

In the Analytics section, the video conversion rate sets the sail for determining the number of users who visit a site and convert to leads or customers.

Video Conversion is the percentage of visitors that have engaged with the shoppable videos and made a completed purchase.

Video conversion overview

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