Video shoppers convert on average at a minimum of 2X-3X higher than any regular shoppers that don't watch video.

This is because videos better help shoppers to answer any questions they might have about your products and more easily influence them into making a faster purchasing decision.
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On average, brands that use shoppable videos embedded on site end up increasing their sales with 5 or 6 figure numbers due to the high conversion rate that video shoppers have.