Your video selection should depend on various factors: the placement of the widget, your product, and even of your industry.
You can use your own uploaded videos, TikTok, Instagram, and YouTube videos on:
Product Pages
Add product demos and how-to videos close to the CTA
Add unboxing videos on the top part of your page
Add testimonials videos at the bottom of the page for social proof
The Homepage
Add presentation videos for social proof on the top part of your homepage
Add product videos to emphasize the main product information and benefits
Add promotional videos to bring to spotlight sales and special campaigns
Add testimonial videos for social proof
The About Us Page
Add 'about us' video aka company culture video to emphasize "likeability" and other positive emotions. These have a far greater influence on customers buying from and staying loyal to you than any other fact-based factors.
The Reviews Page
Add testimonial videos from your shoppers
Add unboxing videos
Add reviews and recommendation videos
The Blog
Massive conversion opportunity for your store
Add shoppable videos to each blog post to drive even more attention to your products and convert readers into shoppers
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