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Add your videos to Videowise and make them interactive
Add your videos to Videowise and make them interactive

When using the Videowise app, accessing the Library section is your gateway to unlocking the full potential of your video content.

Written by Videowise Support
Updated over a week ago

Here are some best practices to ensure you make the most out of this feature:

  1. Upload Diverse Video Content:

  • Aim to upload a variety of video content that resonates with your target audience.

  • Include product demos, tutorials, behind-the-scenes footage, and customer testimonials to keep your content engaging and informative.

2. Utilize Multiple Import Options:

  • Take advantage of the import options available, including TikTok, Instagram, YouTube, and Shopify.

  • Repurpose existing video content from various platforms to maximize efficiency and reach a broader audience.

Best practices: Adding videos to your Library

  • Ensure your video files are of high quality and optimized for online viewing.

  • Maintain a well-organized library by categorizing your videos based on tags.

  • Regularly update your library with fresh content to keep your audience engaged and coming back for more.

3. Make your videos interactive:

  • Consider how you can make your videos interactive to enhance user engagement and drive conversions.

  • Keep in mind the different types of interactions available, such as shoppable products, quizzes, lead capture forms, and calls to action.

Best practices: Making your videos interactive

Prioritize user experience by selecting interactive elements that complement your video content without overwhelming viewers.

For example, our client, Dr. Dennis Gross implemented a quiz on their home page introducing their new product line. The quiz allowed users to discover personalized skincare recommendations based on their skin type and concerns, enhancing engagement and providing valuable insights for the brand.

Experiment with different interaction types to discover what resonates best with your audience and drives the desired actions.

Take inspiration from our client, Go Pure, who integrated shoppable products into their video carousel on their home page. This strategy enables users to seamlessly browse and purchase items directly within the video, enriching their shopping experience and boosting conversion rates.

When adding a call to action (CTA) to a video, ensure it is clear, concise, and compelling.

Take an example from one of our clients, Absolute Colagen, who seamlessly integrated a "Shop Now" CTA button into their carousel widget. This best practice prompts viewers to take immediate action, directing them to relevant product pages or landing pages to explore further or make a purchase.

Continuously monitor performance metrics to identify opportunities for optimization and refinement.

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