Why use shoppable videos
Shoppable Videos transform standard content into interactive experiences, boosting on-site engagement and converting viewers into buyers.
Video shoppers convert on average at a minimum of 2X-3X higher than regular shoppers who don't watch video.
This is because videos better help shoppers to answer any questions they might have about your products and more easily influence them into making a faster purchasing decision.
On average, brands that use shoppable videos embedded on site end up increasing their sales with 5 or 6 figure numbers due to the high conversion rate that video shoppers have.
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Last updated on December 8, 2025