How to Integrate Videowise with Subscription Apps – Videowise

Videowise allows you to sell subscription products directly inside shoppable videos, giving shoppers the choice between a one-time purchase and a subscription plan without leaving the video experience.

This guide explains how to enable subscriptions in Videowise, customize how they appear in the video player, and use descriptions to clarify subscription benefits.

What Subscriptions in Videowise Do

When subscriptions are enabled:

Shoppers can choose Subscribe & Save or One-time purchase directly from a video

Subscription options are pulled from your existing Shopify subscription app

The experience stays fully in-video, reducing friction

Videowise works with Shopify subscription products as long as they are correctly configured in your store.

Prerequisites

Before enabling subscriptions in Videowise:

You must already use a Shopify subscription app

Subscription products must be active in Shopify

Products must be linked to your videos in Videowise

Videowise does not replace your subscription app, it surfaces subscription options inside the video player.

Where to Configure Subscriptions in Videowise

Open Videowise

Go to Widgets

Open the widget you want to edit

Go to Player design

Open the Subscriptions section

All subscription-related settings are managed at the widget level.

Enable Subscription Payments

Turn this toggle ON to activate subscriptions inside the video player.

When enabled:

Videowise connects to your subscription platform

Subscription purchase options appear when products are shown in videos

If turned off, only one-time purchases are shown.

General Setup Options

Include one-time purchase

When enabled, shoppers can choose between:

One-time purchase

Subscription

Best practice: keep this enabled unless your product is subscription-only.

Section label

This controls the label shown above the purchase options.

Example:

Frequency

Delivery options

Purchase options

Use clear, simple wording that explains the choice.

Subscription title

This is the main headline for the subscription option.

Common examples:

Subscribe & Save

Monthly delivery

Auto-replenish & save

This text strongly influences subscription adoption.

Discount Settings

Discount label

Defines how the discount is presented.

Example:

SAVE

10% OFF

MEMBER PRICE

This appears visually next to the subscription option.

Text color & background color

These settings control the visual style of the discount badge.

Use:

High contrast for visibility

Brand-aligned colors for consistency

Secondary Text

This text explains the subscription terms in plain language.

Common examples:

Skip, modify or cancel any time

No commitment. Cancel anytime.

Pause or change deliveries whenever you want

This text reduces hesitation and builds trust.

You can customize:

Font weight

Text color

Style & Visual Customization

Subscription styling inherits the widget’s player design but allows:

Color overrides for subscription elements

Clear visual separation between one-time and subscription options

Always preview on mobile, as most subscription purchases happen there.

Adding Descriptions to Support Subscriptions

Video descriptions help explain why subscribing is valuable.

Where to add descriptions

Open a video in the Library

Go to Info

Add a Description

Descriptions are internal but can be used to:

Explain subscription benefits

Add context for customer support or marketing teams

Standardize messaging across videos

What to Include in Subscription-Focused Descriptions

How Subscriptions Appear in Shoppable Videos

When everything is configured:

The video shows the linked product

Shoppers see One-time purchase and Subscription options

Subscription discount and terms are clearly visible

Checkout continues through Shopify as usual

No additional redirects or popups are required.

Common Use Cases

Subscriptions inside videos work especially well for:

Supplements and nutrition

Skincare routines

Household essentials

Consumables with repeat purchase behavior

Summary

Videowise allows you to seamlessly integrate Shopify subscription products into shoppable videos.

From one place, you can:

Enable subscriptions at the widget level

Customize subscription messaging and design

Offer flexible purchase options inside videos

Improve subscription adoption without extra friction

Subscriptions turn video from a discovery tool into a long-term revenue driver.

Didn't find what you were looking for? Talk to our support team via email at support@videowise.com