Homepage Widget Recommendations

1. Explain what you sell fast

2. Build trust quickly

3. Move shoppers to product pages (and purchase)

Quick Decision Guide

If you want the “safest high-performing” homepage setup

• Video carousel widget (hero discovery)

• Quickshop carousel widget (fast conversion path)

• Testimonial carousel or Mini Testimonial videos (trust)

• Stories widget (optional, for mobile engagement)

• Apparel like True Classic, Pink Lily, Holland Cooper

• Beauty like Laura Geller, ILIA, Beauty of Joseon

• Nutrition like Jocko Fuel, fatty15, Olipop

If you want a “premium brand storytelling” homepage

• Autoplay ambient video widget (hero mood)

• Highlighted carousel widget (featured story/content)

• Product gallery video widget (product exploration)

• Beauty & skincare like Cécred, Dr Dennis Gross, HigherDOSE, Tropic

• Premium lifestyle/apparel like Holland Cooper, Nomad, Tibi

• Home/premium product brands like SURI

If your homepage is content-heavy (UGC-first)

• Grid gallery or Masonry grid (scrollable discovery)

• Instagram feed or TikTok feed (fresh UGC stream)

• Shoppable pop-up video widget (optional conversion assist)

• Fashion/apparel brands like Pink Lily, True Classic

• Beauty brands with lots of creator content like Wonderskin, Solawave, Beauty of Joseon

• Communities and lifestyle products like Skullcandy, BattlBox

Recommended Homepage Sections + Best Widgets

1) Hero section (Top of homepage)

• Best for: premium brands, mood/identity, immediate “vibe”

• Use when: you have 1 strong brand video (5–15s loop works great)

• Great examples:
• Skincare/beauty branding moments like Cécred, ILIA, Dr Dennis Gross
• Lifestyle/tech-product “feel” like Skullcandy
• Premium home/lifestyle like SURI

• Best for: 1 flagship story (hero product, brand promise, launch)

• Great examples:
• Product hero storytelling for Laura Geller, Duke Cannon, Dr Squatch
• Launch-style videos for Olipop or Jocko Fuel

• Best for: longer format (launch film, how-it-works, deeper education)

• Great examples:
• Education-led brands like fatty15, Branch Basics, Revive Collagen
• Product explainers like Dalstrong (how it’s made / performance)

• Best for: instant variety + quick browsing

• Great examples:
• Apparel collections like True Classic, Tibi, Legends
• Beauty with multiple hero SKUs like Beauty of Joseon, Wonderskin, Solawave

2) “Browse & Discover” section (Just below hero)

• Best default for most stores

• Great examples:
• Apparel catalog browsing like Pink Lily, True Classic
• Beauty routines and results like Laura Geller, ILIA, Cécred

• Best for: curated story selection (3–6 “best of” videos)

• Great examples:
• Featured routines for Beauty of Joseon, Dr Dennis Gross
• Featured collections for Holland Cooper, Nomad

• Best for: bold, premium merchandising

• Great examples:
• Premium lifestyle brands like Holland Cooper, Nomad, Andar
• Tech/lifestyle visuals like Ekster, Skullcandy

• Best for: playful UGC “wall”

• Great examples:
• Community-heavy brands like True Classic, Pink Lily, Dr Squatch
• UGC-driven products like Wonderskin, Solawave

• Best for: mobile-first engagement and fast tapping

• Great examples:
• Apparel drops like Pink Lily, Legends
• Beauty snackable routines like ILIA, Beauty of Joseon

3) Product-focused section (Mid homepage)

• Best for: conversion-focused homepages

• Great examples:
• Apparel (fast add-to-cart) like True Classic, Legends, Tibi
• High-intent consumer products like Skullcandy
• Multi-SKU nutrition like Jocko Fuel, fatty15

• Best for: outfits, bundles, styling, multi-item setups

• Great examples:
• Apparel styling like Holland Cooper, Pink Lily, Tibi
• Accessories or multi-item kits like Andar, Ekster
• (Also works for “routine bundles” in skincare)

• Best for: product-first merchandising with video context

• Great examples:
• Beauty product galleries like Laura Geller, ILIA, Cécred
• Gear and bags where features matter like Travelpro, Tortuga, Alpaka, Built for Athletes

• Best for: interactive lifestyle images with clickable hotspots

• Great examples:
• Fashion/editorial layouts like Holland Cooper
• Multi-item lifestyle visuals like Nomad
• Kitchen/gear product layouts like Dalstrong

4) Social proof section (Lower homepage)

• Best for: quick trust blocks (2–6 short clips)

• Great examples:
• Beauty “before/after” and reactions: Wonderskin, Laura Geller, Solawave
• Supplements and outcomes: Revive Collagen, fatty15, Jocko Fuel
• Product performance: Skullcandy, Travelpro

• Best for: larger volume (6–20 testimonials)

• Great examples:
• UGC-heavy apparel: True Classic, Pink Lily
• Skincare/social proof: Beauty of Joseon, Dr Dennis Gross
• Household/community products: Branch Basics

5) Engagement & lead capture (Optional)

• Best for: guided selling and “help me choose”

• Great examples:
• Skincare matching: Beauty of Joseon, Dr Dennis Gross, ILIA
• Supplements selection: fatty15, Jocko Fuel, Revive Collagen, arrae

• Best for: email/SMS capture tied to content (waitlist, drops, giveaways)

• Great examples:
• Launches and drops: Cécred, Olipop
• High-intent replenishment: Jocko Fuel, fatty15, bobbie.

6) “Always fresh” social content (Optional)

• Best for: brands producing frequent TikTok content

• Great examples:
• UGC-first apparel like True Classic
• High-energy products like Skullcandy, BattlBox

• Best for: lifestyle content and consistent reels strategy

• Great examples:
• Beauty brands like ILIA, Beauty of Joseon, Laura Geller
• Apparel brands like Pink Lily, Holland Cooper

7) Deep content destination (Optional)

• Best for: brands building a content library (tutorials, reviews, routines)

• Great examples:
• Routine education for Beauty of Joseon, Dr Dennis Gross, Branch Basics
• Product education and comparison for Travelpro, Tortuga, Ekster
• Nutrition education for fatty15, Revive Collagen

Widgets to Use Carefully on the Homepage

• Great for: conversion assist and attention

• Use carefully: can feel intrusive if too aggressive

• Great examples:
• Quick conversion prompts for True Classic / Pink Lily
• Limited-time promos for Olipop / Jocko Fuel

• Great for: lots of content and visual browsing

• Risk: can push product merchandising too far down

• Great examples:
• UGC libraries like Dr Squatch, Wonderskin, True Classic

3 Homepage Layout Recipes (With Brand Fits)

Recipe A — Conversion-first (most common)

1. Video carousel widget (discovery)

2. Quickshop carousel widget (products)

3. Testimonial carousel (trust)

4. Stories widget or social feed (optional)

Recipe B — Premium brand storytelling

1. Autoplay ambient video widget (vibe)

2. Highlighted carousel widget (curated content)

3. Product gallery video widget (shop)

4. Mini Testimonial videos (trust)

Recipe C — UGC-heavy, community vibe

1. Stories widget (mobile engagement)

2. Scattered videos widget (UGC wall)

3. Quickshop carousel widget (conversion)

4. TikTok or Instagram feed (freshness)

Best Practices

• Keep homepage to 2–4 video placements max

• Use one primary discovery widget (carousel, grid, stories), not three

• Follow discovery with a product-driven widget (Quickshop, product gallery, Shop the look)

• Add social proof below product sections

• Use quizzes/forms only when there’s clear value (match-making, incentive)