How to read Videowise's shoppable videos analytics

The Analytics section helps you understand how your videos perform across your store and how they contribute to engagement, conversions, and revenue.

This guide explains what each metric means, how to interpret it, and includes practical examples to help you act on the data.

At the top of the page, you can:

The Analytics dashboard is organized into cards that show:

Each card answers a different performance question.

What it means

Total revenue attributed to shoppers who engaged with video content.

This includes both direct and influenced sales.

Example

A shopper watches a product video, continues browsing, and purchases later.

That order contributes to total video sales.

If your dashboard shows $138K, it means videos influenced or drove $138,000 in revenue during the selected period.

Direct video sales

Sales where the shopper clicked a product directly from a video and purchased.

Influenced video sales

Sales where the shopper watched a video, then purchased later in the same session without clicking directly from the video.

Example

Both show the impact of video beyond just clicks.

What it means

The percentage of shoppers who purchased after interacting with video content.

Example

If 1,000 shoppers watched a video and 73 of them made a purchase, your video conversion rate is 7.3%.

If this is higher than your site’s average conversion rate, videos are outperforming static content.

What it means

The percentage of total visitors who interacted with video content.

Example

If 12,700 visitors engaged with videos out of 756,000 total visitors, your engagement rate is 1.68%.

An increasing rate usually means better placement or more relevant content.

What it means

The number of unique visitors who saw at least one video widget.

Example

If the same shopper visits multiple pages, they are counted once.

870,000 unique widget views means 870,000 individual visitors were exposed to video content.

What it means

Ranks widgets based on sales performance.

Example

This tells you which placements drive revenue and which need optimization.

What it means

The number of orders attributed to video engagement.

Example

If 929 orders were placed after shoppers interacted with video, then videos influenced 929 purchases during that period.

This metric connects engagement to real transactions.

What it means

Tracks how shoppers consume video content.

Includes:

Example

Low completion may indicate videos are too long or not engaging enough.

What it means

The average amount of time each shopper spends watching videos.

Example

If watch time is 30 seconds, shoppers typically watch only the beginning of videos.

If this drops significantly, consider:

What it means

Shows where video shoppers come from.

Example

This indicates a mobile-first audience, meaning vertical videos and fast autoplay experiences perform best.

What it means

Ranks individual videos by sales performance.

Example

Use this data to:

What it means

Shows which pages generate the most video-driven revenue.

Example

This helps identify where videos have the biggest commercial impact.

Videowise Analytics shows how videos influence engagement, conversions, and revenue.

With clear metrics and examples, you can:

The Change Log is useful for optimizing your use of the Videowise platform.

You can record each change you make and later assess its impact on your performance.