Analyze and monitor your UGC
Unlock insights into your User-Generated Content (UGC) performance.
In this guide, we'll delve into key metrics that provide valuable insights into the reach, engagement, and effectiveness of your UGC.
Content Count Metrics
- IG Reel Count: The total number of Instagram Reels within your UGC.
- IG Stories Count: The total number of Instagram Stories included in your UGC.
- IG Feed Post Count: The total number of posts from Instagram feeds within your UGC.
- TT Video Count: The total number of videos from TikTok included in your UGC.
Total Engagement by Post Date
- Views: The total number of views accumulated across all UGC posts, providing insights into content reach.
- Likes: The total number of likes received across all UGC posts, indicating audience appreciation.
- Comments: The total number of comments generated on UGC posts, reflecting audience interaction.
- Shares: The total number of shares for UGC posts, showcasing content virality and amplification.
Social Profiles Count
- Social Profiles: The total count of social profiles associated with your UGC, offering an overview of platforms contributing to your UGC collection.
By analyzing these metrics, you gain valuable insights into the performance and impact of your UGC, enabling informed decisions to optimize your UGC strategy.
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Frequently asked questions
What Instagram content types are tracked in the UGC analytics?
The analytics dashboard tracks three Instagram content types separately: Reels, Stories, and Feed posts. Each category has its own count so you can see at a glance which format your tracked creators or hashtags are producing the most content in.
What engagement metrics are available in the analytics?
The analytics dashboard surfaces four key engagement metrics across your tracked UGC: Views, Likes, Comments, and Shares. These aggregate figures give you a high-level understanding of how much reach and interaction your collected UGC content is generating on the original platforms.
Does the analytics dashboard show TikTok content separately from Instagram?
Yes. TikTok Video counts are displayed as their own distinct metric in the analytics, separate from Instagram content types. This makes it easy to compare volume and performance between the two platforms at a glance.
What does the Social Profiles count represent in the analytics?
The Social Profiles count shows the total number of unique creator profiles currently tracked or discovered in your UGC Detect setup. This includes both directly tracked accounts and accounts surfaced through hashtag tracking, giving you a measure of your UGC contributor network size.
How often is the analytics data updated?
The analytics data refreshes automatically as Videowise scrapes new content from your tracked accounts and hashtags. Engagement metrics such as views, likes, and comments are updated when Videowise pulls the latest data from each post, so figures reflect near-real-time performance rather than a one-time snapshot.
Last updated on December 8, 2025