Live Shopping
How to simulcast your live show on multiple channels
This article describes how to stream your live shopping event to other social media platforms.
When setting up your Live Shopping Event, you have the option of simulcasting the event to Instagram, Facebook, YouTube, X, LinkedIn, Twitch or a Custom host.
Important notes
If you’re planning to simulcast your live shopping event to Instagram, please make sure to follow the instructions below to avoid any streaming interruptions.
Simulcast your Live Shopping event to Instagram by selecting your connected account in Videowise. There is no need to copy and paste a stream URL or stream key before each show.
Connect your Instagram account
Go to Settings → Integrations → Social media and connect your Instagram account. Make sure the connection is active and the requested permissions have been granted.
Activate Instagram simulcasting
- Open your Live Shopping event and go to Set up.
- Under Streaming channels, click Activate next to Instagram.
- Select your Instagram account from the dropdown.
- Click Save changes.
- Confirm that Instagram displays an Active status.
Start your live show
Complete your event setup and start the show in Videowise. Your broadcast will automatically stream to the selected Instagram account.
Display a featured product link
During your show, open Moderate → Products and highlight the products you are presenting.
Videowise automatically adds an Instagram featured link for the first highlighted product. Viewers can use this link to visit the product’s page on your website.
Highlighted product images and codes will also appear within the broadcast. These visual elements are separate from the clickable featured link.
Tip: Check the first product in your Featured list to make sure it is the product you want linked on Instagram.
Please be advised that the Instagram stream will only show the video stream, without the chat, so don't forget to pin your Shows Channel link page in the comments of the IG live shows. To set up your Shows Channel page, you can find all the necessary information here.
To go live on Facebook, you will need to have your Facebook account linked to Videowise from the integrations settings (Please check the Integrations → Social Media to see if you have the latest permissions synced to Videowise). To do that, just head over to Settings > Integrations > Social media, and connect your Facebook account there. Once connected, create a new live show and click on activate next to Facebook.
This will show a modal to select your Facebook account from a dropdown menu. Select the one you want to connect, and click on Activate.
If correctly activated, you should now see an "Active" state next to the Facebook element.
The Facebook live integration no longer requires you to copy and paste your stream URL and stream key.
When you go live on Videowise, your Facebook account will automatically go live within a few seconds. After the stream ends on Videowise, the recording will be saved to your Facebook account’s Reels.
Youtube
Similar to other platforms, you will need to get the stream URL and stream RTMP key and paste them into Videowise in order to activate Youtube simulcasting.
Once this is activated, the stream will start on YouTube automatically once the Live Shopping event starts.
X
The same principle applies as for other social media platforms. You will need to simply copy/paste the Stream URL and Stream key from X onto Videowise to activate it. Here's how-to:
- Go to studio.x.com/producer/
- Select Producer tab → Click Create Source
- Fill Source Name and select RTMP as source Type and your preferred region
- The view should be updated with your Source Details → Click RTMP(s) stream key to show it.
Also remember to update your Source name as you will need it for the next steps.
- Create a broadcast and select previous created source
Similar to some other platforms, you will need to manually go live on X in order to simulcast from Videowise.
Similar to other platforms, you will need to get the stream URL and stream RTMP key and paste them into Videowise in order to activate Linkedin simulcasting.
In order to host live streams on Linkedin, make sure you fit all the access criteria listed on this page.
- First, head over to https://www.linkedin.com/video/golive/now/
- Complete details about region and click on "get URL".
- Your stream URL and stream RTMP key will now appear.
- Simply copy and paste them into Videowise's modal and you're all set to activate Linkedin simulcast.
Similar to some other platforms, you will need to manually go live on Linkedin in order to simulcast from Videowise.
Twitch
Similar to other platforms, you will need to get the stream URL and stream RTMP key from your Twitch account and paste them into Videowise in order to activate Twitch simulcasting.
2FA using a mobile phone number is needed for this step. Without 2FA, the Stream Key will not be provided by Twitch.
- Click in the right corner on your profile picture and go to Stream Summary
- From the left sidebar go to Settings → Stream
- Get your Stream Key from Primary Stream Key
- Twitch will not provide the Stream URL (Stream Ingest Server) as this is up to you to choose one of the following based on your location.
Available stream URLs are:
Default rtmp://ingest.global-contribute.live-video.net/app/{stream_key} Europe: Austria, Vienna (2) rtmp://vie02.contribute.live-video.net/app/{stream_key} Europe: Poland, Warsaw (2) rtmp://waw02.contribute.live-video.net/app/{stream_key} Europe: Germany, Munich (1) rtmp://muc01.contribute.live-video.net/app/{stream_key} Europe: Italy, Milan (2) rtmp://mil02.contribute.live-video.net/app/{stream_key} Europe: Germany, Dusseldorf (1) rtmp://dus01.contribute.live-video.net/app/{stream_key} Europe: France, Marseille (2) rtmp://mrs02.contribute.live-video.net/app/{stream_key} Europe: Denmark, Copenhagen rtmp://cph.contribute.live-video.net/app/{stream_key} Europe: Netherlands, Amsterdam (2) rtmp://ams02.contribute.live-video.net/app/{stream_key} Europe: Netherlands, Amsterdam (3) rtmp://ams03.contribute.live-video.net/app/{stream_key}
In order to paste it into Videowise, you simply need to replace {stream_key} with your Primary Stream Key collected before.
Twitch's livestream will automatically start as soon as you're going live on Videowise.
Tiktok (Beta)
TikTok Lives are only available to TikTok accounts with a minimum of 1,000 followers.
To go live on TikTok, you will need to have your TikTok account linked to Videowise from the integrations settings. To do that, just head over to Settings > Integrations > Social media, and connect your TikTok account there.
Once connected, create a new live show and click on activate next to TikTok.
This will show a modal to select your TikTok account from a dropdown menu. Select the one you want to connect, and click on Activate.
If correctly activated, you should now see an "Active" state next to the TikTok element.
The TikTok live integration does not require you to copy and paste your stream URL and stream key.
Upon going live on Videowise, your TikTok account will automatically go live within a few seconds.
Custom host
Simply copy/paste the Stream URL and Stream key for the Custom host.
Enjoy your live shopping experience across multiple social media platforms.