How to build email & sms flows

Videowise provides different widgets' use cases for email flows that you can build in Klaviyo, allowing you to use high-quality GIFs that won't impact the performance and deliverability of your emails.

In order to get started, head over to Videowise and locate "Emails & SMS" on the left menu.

This is where you will find your existing email campaigns, and where you can create new ones. To create a new one, click on "New campaign" on the top right of your screen.

Cart Abandonment

This email is sent to users who have left items in their cart without completing a purchase.

If you'd like to include video GIFs inside your cart abandonment flow, click on the "Cart Abandonment" card.

You can then head over to the widget design section, where you can choose:

Hit "Save" and head over to "Player design".

There you can customise:

Once happy with all the settings, click on "Publish Widget" in the top right of your screen, and then "Copy code".

Then, head over to your Klaviyo's abandoned cart flow.

Find the email where you would like to add Videowise's widget, and click on "Edit".

Drag & drop an HTML Block section to your email, and paste over the code. This should populate the videos instantly.

Trending Videos

This email is sent to highlight viral videos that may spark interest in your users.

If you'd like to boost the success of your email campaigns with highly viral videos, click on the "Trending videos" card.

This will create a new "Trending video" widget, where you will be asked first to create a playlist of minimum 3 videos that you want displayed.

Product Launch

This email is sent to announce a new product, sparking excitement and driving sales.

We recommend using a landscape video, which will cover the whole width of your email, as for this particular use case, only one video is needed.

Browse Abandonment

This email is sent to users who browsed products but didn't buy, encouraging a return.

The Browse Abandonment email works almost like the cart abandonment one.

You will be asked to link videos to your products (if this hasn't been done already) to automate the process and display video GIFs for your products.

Welcome Flow

This email is sent to new users to welcome them and introduce your brand.

We recommend using a landscape video, which will cover the whole width of your email, as for this particular use case, only one video is needed.

Post Purchase

This email is sent after purchase to thank customers and encourage repeats.

For this use case, we recommend adding 3 videos and adding the Shoppable theme in the Widget design page to encourage upsells and repeat purchases.

Videowise SMS campaigns will let you create a playlist of videos on a direct URL that your customers can open by clicking on it from the SMS directly.

Head over to the dashboard > Video commerce > Email & SMS Flows, and click on "New campaign" on the top right.

Locate "SMS" at the bottom of the page, and click on it.

You will first need to create a playlist of videos that will play once your customers click on the Videowise link. Click on the "add video" to populate the playlist with videos.

Then, head over to the "Widget design" section to customise the text, URL to redirect to and any UTM parameters that you would like to add. Once happy, hit "save".

You can then head over to the "Player design" section and customise the style and feel of our video player card.

Once done, you can click on "Publish widget", which will let you copy Videowise custom code that you can paste into Klaviyo SMS templates.

After copying the code to paste into your clipboard, open Klaviyo > Flows and open an SMS campaign.

On the right sidebar, click on "Edit template" to open the SMS editor. On the SMS editor, select all existing content and replace it with the code copied from Videowise's dashboard.

Once done, you can click on preview & test to test your SMS campaign and preview the video playlist that will open when a customer clicks on your SMS.