What Kind Of Video Content To Use

Your video selection should depend on various factors: on the placement of the widget, of your product, and even of your industry. While it takes a bit of practice to find what works for you, we have collected some guidelines for you. 

On Product Pages

  • Add product demos and how-to videos close to the CTA
  • Add unboxing videos on the top part of your page
  • Add testimonials videos at the bottom of the page for social proof
  • Always use shoppable videos
  • Make sure that video widgets are embedded on your store’s product page

According to HubSpot, 90% of consumers say product videos help them make purchasing decisions. That’s why this type of video should be at the top of your list. It is simple, relatable, and leaves no room for wondering. Once a shopper watches these videos, they know what the product is, what it does, and how they could benefit from it.

On The Homepage

  • Add presentation videos for social proof on the top part of your homepage
  • Add product videos to emphasize the main product information and benefits
  • Add promotional videos to bring to spotlight sales and special campaigns
  • Add testimonial videos for social proof

On The About Us Page

Add 'about us' video aka company culture video to emphasize "likeability" and other positive emotions. These have a far greater influence on customers buying from and staying loyal to you than any other fact-based factors.

On The Reviews Page

  • Add testimonial videos from your shoppers
  • Add unboxing videos
  • Add reviews and recommendation videos

In The Blog

  • Massive conversion opportunity for your store
  • Add shoppable videos to each blog post to drive even more attention to your products and convert readers into shoppers

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