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What Is a Shoppable Video?

A shoppable video is an interactive marketing video that allows viewers to purchase products while watching the video content. This interactive experience mimics in-store shopping without ever having to leave a social or video platform.

By making a video shoppable you allow shoppers to purchase products during a time when they are most engaged with your content.

Here's an example of shoppable videos in action: shoppable videos on immieats.com

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