Carousel Widgets: Ideal for showcasing product collections or variations. Position them strategically where they can grab the user's attention without overwhelming the page.
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Use case: goPure enhances their product page by integrating genuine customer experiences and testimonials through the carousel widget. By incorporating real customer testimonials in video format, goPure offers potential customers an authentic perspective on the effectiveness of the brand's products. This approach effectively communicates the skincare line's efficacy and fosters a more engaging and memorable user experience.
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Product Photo : The product photo carousel component increases user engagement by seamlessly integrating dynamic product visuals within video content, capturing attention and encouraging interaction.
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Use case: Holland Cooper implemented the Product Photo widget on their product pages. This innovative widget seamlessly integrates a carousel of high-resolution product images with video content, allowing users to explore multiple product visuals seamlessly while watching the accompanying video.
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Popup Videos: Greet website visitors with personalized video pop-ups and keep them on your site for longer. The more time a visitor spends on your site, the more likely they are to buy. This type of widget is great for showcasing promotional videos, product demos, announcements, or any other engaging content that you want to highlight to website visitors.

​Use case: ​Beautifect integrated a Video Popup widget on one of their pages. They included a prominent call-to-action (CTA) within the video popup, prompting users to take action, such as exploring their products.
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Stories: let you showcase product demos, customer testimonials, and
behind-the-scenes videos. You’ll capture the attention of users who are already
interested in making a purchase but seek more information about the products. Positioning at the top of the collections pages leverages the familiar interface, capturing customers' attention and facilitating conversions.
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Use case: Meraki. strategically utilized the Stories widget on their collections pages to promote and showcase their products.
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Use high-quality videos that highlight product features and benefits.
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Short-form video wins: make sure you're using video throughout your conversion
funnel, on the most popular / high-trac pages!

Incorporate engaging storytelling to connect with your audience emotionally.
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Include clear calls-to-action to prompt users to take the next step.
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Enhance engagement with interactive elements like shoppable products, quizzes, and lead capture formss to enhance engagement.
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Guide users through informative videos or direct them to product pages.
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Encourage sign-ups for events or webinars with captivating call-to-action videos.
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Gather information on your customer shopping preferences through distributed quiz videos and adjust content based on results
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Introduce new products and pre-order events through compelling call-to-action videos.

Review your lowest-performing components and test different placement, or a different component altogether, until you're satisfied with the results
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Look at the top performing videos and consider adding more content of similar nature
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Analyze your best performing pages to understand what is done differently there & apply the learnings to the rest of your website

Incorporate brand colors for player details such as the add-to-cart button to maintain visual consistency with your website.
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Modify colors, shapes, and incorporate animations for the play button to make it more prominent and attract customers' attention.
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Include catchy headlines to effectively convey the video content to customers.
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Don't just stop at one widget on a page. Add multiple widgets on your pages to properly communicate your product's value proposition and show to your happy customers
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Autoplay On: Turn on autoplay for your video widgets to captivate your customer's attention, keeping them to spend more time on that page
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Ensure the video widgets are optimized for mobile devices to provide a seamless user experience.
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Test responsiveness and functionality across various screen sizes and devices.
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