While it takes a bit of practice to find what works for you, we have collected some guidelines for you.
On Product Pages
Add product demos and how-to videos close to the CTA
Add unboxing videos on the top part of your page
Add testimonials videos at the bottom of the page for social proof
Always use shoppable videos
Make sure that video widgets are embedded on your store’s product page
According to HubSpot, 90% of consumers say product videos help them make purchasing decisions. That’s why this type of video should be at the top of your list. It is simple, relatable, and leaves no room for wondering. Once a shopper watches these videos, they know what the product is, what it does, and how they could benefit from it.
On The Homepage
Add presentation videos for social proof on the top part of your homepage
Add product videos to emphasize the main product information and benefits
Add promotional videos to bring to spotlight sales and special campaigns
Add testimonial videos for social proof
On The About Us Page
Add 'about us' video aka company culture video to emphasize "likeability" and other positive emotions. These have a far greater influence on customers buying from and staying loyal to you than any other fact-based factors.
On The Reviews Page
Add testimonial videos from your shoppers
Add unboxing videos
Add reviews and recommendation videos
In The Blog
Massive conversion opportunity for your store
Add shoppable videos to each blog post to drive even more attention to your products and convert readers into shoppers
Ready to boost your sales? Pick the right plan for you here.
Didn't find what you were looking for?
Talk to your support team by chat or email.