Always Make Your Videos Shoppable! Here's why

When using Videowise, always make your video content shoppable before embedding it on-site. In this article, we'll talk about the benefits of shoppable videos.

No matter what your ultimate goal is โ€“ whether it be SEO, engagement, conversions, or brand awareness โ€“ you need videos to make it happen. This is even truer for eCommerce businesses.

The main benefit of using Videowise is the ability to transform regular video content into an interactive, dynamic experience for your shoppers. Besides having a direct beneficial impact on your sales, shoppable videos also open doors for partnerships, brand engagement, and improve overall business results. 

Why is important to make your video content shoppable: ๐Ÿ‘‡

  • To increase sales - 84% of customers make purchases after watching videos. According to Hubspot's report on animated video statistics, most people (94%) watch videos to understand the product or the brand better, and 84% of the watchers decided to make a purchase after the video.

  • To boost marketing efforts - companies that use video marketing see 41% more organic traffic than those that donโ€™t. More than just bringing in traffic, video helps convert those visitors into customers. Home pages with videos see 20% more conversions. Landing pages see 80% more.

  • To improve SEO - A website is 53 times more likely to reach the front page of Google if it includes video. On average, people spend 2.6x more time on pages with video than without.

  • To increase brand awareness - When someone views information via video, they retain 95% of it. That number is all the more incredible when you consider that only 10% is retained through reading.

Watch this video to find out how to make your videos shoppable step-by-step!


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